Effective Date: August 21, 2026
Last Updated: August 21, 2026
Sensory Smiles Children’s Dentistry (“Sensory Smiles,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information entrusted to us.
This Privacy Policy explains how we may collect, use, disclose, retain, and protect information when you visit our website, contact our office through the website, request an appointment, submit an online form, or otherwise interact with our online services.
Sensory Smiles Children’s Dentistry is located at:
Sensory Smiles Children’s Dentistry
9774 19th Street
Rancho Cucamonga, CA 91737
Phone: (909) 755-5111
This Privacy Policy primarily addresses information collected through our public-facing website. Protected health information (“PHI”) maintained in connection with dental treatment may also be governed by our Notice of Privacy Practices and applicable federal and California healthcare privacy laws.
Depending on how you interact with our website and practice, we may collect information that you voluntarily provide and certain information collected automatically through website technologies.
Information you voluntarily provide may include:
Your name;
Patient’s name;
Parent or legal guardian’s name;
Email address;
Telephone or mobile number;
Mailing address;
Appointment preferences;
Date of birth, when necessary for an appropriate purpose;
Insurance-related information;
Information submitted through appointment-request forms;
Information submitted through contact forms;
Communications you send to our office;
Information concerning a child or prospective patient that you choose to provide;
Payment or billing-related information where applicable; and
Other information you voluntarily provide to us.
Please do not submit sensitive medical, dental, financial, or identifying information through a general website contact form unless the form is specifically intended and secured for that purpose.
When you access our website, certain information may be collected automatically by our website, hosting provider, analytics services, security technologies, or other service providers.
This information may include:
IP address;
Browser type;
Device type;
Operating system;
Approximate geographic location derived from an IP address;
Referring website or source;
Pages viewed;
Links clicked;
Date and time of visits;
Time spent on pages;
Website navigation activity;
General interaction information;
Cookie identifiers;
Advertising identifiers, where applicable; and
Diagnostic, performance, and security information.
We may use this information to operate and secure our website, understand how visitors use it, improve website performance, and evaluate our marketing efforts.
Sensory Smiles Children’s Dentistry is a pediatric dental practice. As a result, parents and legal guardians may provide information concerning their children when requesting appointments or communicating with our office.
Our public website is primarily intended for use by parents, guardians, caregivers, and other adults seeking information about pediatric dental services.
Children should not independently submit personal information through our public website without appropriate parent or guardian involvement.
If you believe a child has submitted personal information to us improperly through our public website, please contact our office so we can review the situation and take appropriate action.
Information concerning pediatric patients that becomes part of a patient’s dental or medical record may be subject to separate healthcare privacy requirements and our Notice of Privacy Practices.
We may use personal information for legitimate healthcare, administrative, operational, security, and business purposes, including to:
Respond to inquiries;
Process appointment requests;
Schedule and manage appointments;
Communicate with patients, parents, and guardians;
Provide requested information about our services;
Verify insurance information when applicable;
Facilitate billing and payment processes;
Provide patient support;
Send appointment confirmations and reminders;
Respond to questions or requests;
Maintain and improve our website;
Analyze website performance;
Protect our website, systems, patients, and practice against fraud or security threats;
Troubleshoot technical problems;
Maintain appropriate business records;
Comply with legal and regulatory requirements;
Establish, exercise, or defend legal rights;
Prevent misuse of our website; and
Carry out other purposes disclosed when information is collected or otherwise permitted by law.
Certain information we receive or maintain in connection with providing dental care may constitute Protected Health Information under the Health Insurance Portability and Accountability Act (“HIPAA”) and other applicable laws.
Where information is subject to HIPAA, our use and disclosure of that information are governed by HIPAA and our applicable Notice of Privacy Practices.
This Website Privacy Policy does not replace our Notice of Privacy Practices.
If there is a conflict between this Privacy Policy and our Notice of Privacy Practices concerning information that qualifies as PHI, the Notice of Privacy Practices and applicable law will govern.
Our website may allow visitors to request appointments electronically.
Submitting an appointment request does not guarantee an appointment. Our office may contact you using the information you provide to confirm availability or obtain additional information.
Information submitted through an appointment-request system may be processed by technology providers that assist us with scheduling, communications, website operation, or patient management.
Where required, vendors that handle PHI on our behalf are subject to appropriate contractual and legal requirements.
When you submit a contact form, we may collect the information entered into that form and information reasonably necessary to process and respond to your request.
General contact forms should not be used for emergencies.
Do not submit highly sensitive medical or financial information through a general contact form unless specifically requested through an appropriate secure process.
Our website may use cookies, pixels, tags, scripts, local storage, and similar technologies.
Cookies are small data files that may be stored on your device when you visit a website.
These technologies may help us:
Keep the website functioning properly;
Remember certain preferences;
Understand website traffic;
Identify technical problems;
Improve website usability;
Measure website and advertising performance;
Understand how visitors reach our website; and
Protect the website against malicious activity.
Some cookies may be placed by third-party service providers.
Your browser may allow you to block, delete, or restrict cookies. Disabling certain cookies may affect website functionality.
Where applicable law requires consent or provides an opt-out right for certain technologies, we will endeavor to honor those requirements.
We may use website analytics services to better understand how visitors interact with our website.
Analytics services may collect information such as pages viewed, approximate location, device type, browser information, referring sources, and website interactions.
We use analytics information to evaluate website performance, identify areas for improvement, and better understand how people find and use our website.
Where information is subject to healthcare privacy restrictions, we seek to handle it in accordance with applicable requirements.
We may use online advertising, search engine marketing, conversion measurement, call tracking, or related technologies to understand the effectiveness of our marketing.
Depending on our website configuration, third-party platforms may receive certain information about visits or interactions.
We do not intend to use website tracking technologies in a manner that unlawfully discloses PHI.
Healthcare-related websites involve heightened privacy considerations. We may restrict, configure, or disable certain tracking technologies on pages or interactions where their use could create privacy concerns.
Our website may use services provided by third parties for functions such as maps, analytics, website hosting, security, scheduling, communications, advertising, forms, or other website functionality.
These providers may process information according to their respective agreements, privacy policies, and applicable law.
Sensory Smiles Children’s Dentistry does not control the independent privacy practices of third-party websites or services.
We encourage users to review the privacy policies of third-party services they choose to use.
If you voluntarily provide your mobile telephone number and consent to receive text messages from us, we may use your number for purposes authorized by your consent, such as appointment confirmations, appointment reminders, scheduling communications, or other permitted communications.
Message and data rates may apply.
Where required, consent to receive marketing text messages is not a condition of receiving dental treatment or purchasing services.
We do not sell mobile telephone numbers for third-party marketing purposes.
Where applicable, you may withdraw consent to receive certain text messages by following the opt-out instructions provided in the communication or by contacting our office.
If you provide an email address, we may use it to respond to inquiries, communicate regarding appointments, provide requested information, or send other communications permitted by law.
Standard email may not always provide the same level of security as a dedicated patient portal or other secure healthcare communication method.
Please avoid sending sensitive health information through ordinary email unless specifically instructed to do so through an appropriate process.
If you provide a telephone number, we may use it to communicate with you regarding inquiries, scheduling, appointments, patient care, billing, insurance, or other appropriate practice matters.
Calls may be handled by employees or authorized service providers assisting our practice.
Where call recording or monitoring is used, we will comply with applicable consent and disclosure requirements.
We may disclose information when reasonably necessary for legitimate purposes, including to:
Healthcare providers involved in care, as permitted by law;
Dental insurance companies and benefit administrators;
Billing and payment service providers;
Appointment and scheduling providers;
Website hosting providers;
Information technology and cybersecurity providers;
Communications providers;
Professional advisers, such as attorneys and accountants;
Government authorities where legally required;
Law enforcement where disclosure is legally authorized or required;
Courts or parties to legal proceedings when legally appropriate;
Vendors performing services on our behalf; and
Other parties when authorized by you or permitted by law.
Where required, vendors that receive PHI on our behalf are subject to appropriate Business Associate Agreements or other applicable safeguards.
Sensory Smiles Children’s Dentistry does not sell patient medical or dental records.
We do not sell PHI for advertising purposes in violation of HIPAA or other applicable healthcare privacy laws.
Nothing in this Privacy Policy authorizes the sale or disclosure of PHI in a manner prohibited by law.
California residents may have privacy rights under applicable California law.
Depending on the law that applies to particular information and whether an exemption applies, these rights may include the right to:
Know or access certain personal information;
Request correction of inaccurate personal information;
Request deletion of certain personal information;
Obtain information concerning categories of information collected or disclosed;
Opt out of certain uses or disclosures where an opt-out right applies;
Limit certain uses of sensitive personal information where applicable; and
Exercise applicable privacy rights without unlawful discrimination.
Not every privacy right applies to every type of information.
For example, information governed by HIPAA, California medical privacy laws, or other healthcare-specific requirements may be subject to different rules or exemptions.
We will evaluate privacy requests according to the law applicable to the information involved.
Certain California businesses are subject to the California Consumer Privacy Act (“CCPA”), as amended by the California Privacy Rights Act (“CPRA”), based on statutory applicability requirements.
To the extent these laws apply to Sensory Smiles Children’s Dentistry or particular categories of personal information, we will process applicable consumer requests and provide required rights in accordance with California law.
Nothing in this Privacy Policy should be interpreted as representing that every provision of the CCPA or CPRA applies to every piece of information maintained by the practice.
Information associated with dental care can be particularly sensitive.
Depending on the context, we may receive information concerning health, insurance, identification, financial transactions, or other sensitive matters.
We seek to collect sensitive information only when reasonably necessary for legitimate purposes and to apply safeguards appropriate to the nature of the information and applicable legal requirements.
We take reasonable administrative, technical, and physical measures designed to protect personal information against unauthorized access, disclosure, alteration, destruction, or misuse.
These safeguards may include, where appropriate:
Access controls;
Authentication measures;
Secure website technologies;
Encryption;
System monitoring;
Malware protection;
Data backup procedures;
Employee confidentiality requirements;
Vendor management;
Security updates; and
Other administrative and technical safeguards.
No website, computer system, network, database, or internet transmission can be guaranteed to be completely secure.
Accordingly, while we take privacy and security seriously, we cannot guarantee absolute security.
If we become aware of a security incident involving personal information, we will investigate and respond as appropriate.
Where applicable law requires notification to affected individuals, government authorities, or other parties, we will provide such notification in accordance with applicable requirements.
We retain personal information for as long as reasonably necessary for the purposes for which it was collected, including providing services, maintaining business and patient records, satisfying legal or regulatory requirements, resolving disputes, enforcing agreements, and protecting legal rights.
Patient records may be subject to healthcare-specific retention requirements.
Different categories of information may therefore be retained for different periods.
When information is no longer required, we may delete, destroy, anonymize, or otherwise dispose of it in accordance with applicable requirements and our record-management practices.
Our website may contain links to websites operated by third parties.
We are not responsible for the privacy, security, content, or practices of independently operated third-party websites.
A link from our website does not necessarily constitute an endorsement of the third party’s privacy or security practices.
Review the privacy policy of any third-party website before providing personal information.
Sensory Smiles Children’s Dentistry may maintain profiles on social media platforms.
Information you post publicly or send through a social media platform may be processed by the applicable social media company according to its own privacy policies.
Do not use public social media comments or messages to communicate confidential medical or dental information or to request emergency assistance.
If patients, parents, or guardians voluntarily submit reviews or testimonials, those communications may be handled according to the platform through which they are submitted and applicable law.
We will not intentionally disclose PHI publicly merely because an individual has posted information about their care online.
Our ability to respond publicly to online reviews may be restricted by patient privacy requirements.
We will not use identifiable patient photographs, videos, testimonials, or similar patient-specific materials for marketing merely because an individual is a patient.
When legally required, appropriate authorization will be obtained before identifiable patient information is used for marketing or promotional purposes.
Separate authorization or consent documentation may apply.
If electronic payment functionality is offered, payment information may be processed by a third-party payment processor.
Sensory Smiles Children’s Dentistry may not directly receive or store complete payment card information when transactions are processed through an independent payment processor.
Payment processors maintain their own privacy and security practices.
Some browsers provide “Do Not Track” or similar privacy signals.
The way websites and third-party technologies respond to these signals can vary.
Where applicable law requires recognition of a legally recognized browser-based opt-out preference signal, we will endeavor to process that signal as required.
Users may also manage cookies and other website technologies through browser settings and other privacy tools.
Sensory Smiles Children’s Dentistry primarily provides dental services in California, United States.
If you access our website from another country, information you submit may be transferred to, processed in, or stored in the United States.
Privacy and data-protection laws in the United States may differ from those in your jurisdiction.
To submit a privacy-related inquiry or exercise a privacy right that may apply to you, contact Sensory Smiles Children’s Dentistry using the contact information provided below.
We may need to verify your identity before processing certain requests.
When a request concerns a minor, we may also need to verify that the requesting individual has appropriate authority to act on behalf of the child.
We will not request more verification information than reasonably necessary for the request and applicable legal requirements.
Where California law permits an authorized agent to submit a privacy request on behalf of another individual, we may require appropriate evidence of the agent’s authority and may independently verify the identity of the individual concerned.
Different requirements may apply to parents or legal guardians exercising rights concerning minors.
Where applicable law grants you privacy rights, Sensory Smiles Children’s Dentistry will not unlawfully discriminate against you for exercising those rights.
Exercising a privacy right will not affect the quality of dental care provided to a patient except where information is legitimately necessary to provide or administer the requested service.
We may update this Privacy Policy periodically to reflect changes in our practices, website functionality, technologies, legal requirements, or services.
When we update this Privacy Policy, we may revise the “Last Updated” date at the top of this page.
Material changes may be communicated through additional methods when required by applicable law.
We encourage visitors to periodically review this page.
If you have questions about this Privacy Policy, our website privacy practices, or a privacy request, please contact:
Sensory Smiles Children’s Dentistry
9774 19th Street
Rancho Cucamonga, CA 91737
Phone: (909) 755-5111
For matters involving patient medical or dental records, protected health information, or HIPAA rights, please contact our office and request the appropriate privacy information or Notice of Privacy Practices.
This Privacy Policy primarily addresses information collected and processed through the Sensory Smiles Children’s Dentistry website and related online interactions.
Our Notice of Privacy Practices separately describes how protected health information may be used and disclosed in connection with providing healthcare and explains applicable patient rights.
Where PHI is involved, the Notice of Privacy Practices and applicable federal and California healthcare privacy laws control.
Important: This website Privacy Policy should be used together with, not as a substitute for, the practice’s HIPAA Notice of Privacy Practices and other legally required patient privacy documentation.
