Effective Date: August 21, 2026
Last Updated: August 21, 2026
This California Consumer Privacy Notice (“Notice”) applies to California residents who visit the Sensory Smiles Children’s Dentistry website, request appointments, submit information through our website, communicate with our office, or otherwise interact with our services.
This Notice supplements our Privacy Policy and describes how Sensory Smiles Children’s Dentistry (“Sensory Smiles,” “we,” “us,” or “our”) collects, uses, discloses, retains, and protects personal information and the privacy rights that may be available to California residents under applicable California privacy laws, including the California Consumer Privacy Act (“CCPA”), as amended by the California Privacy Rights Act (“CPRA”).
Certain information maintained by a healthcare provider, including information governed by the Health Insurance Portability and Accountability Act (“HIPAA”), California medical privacy laws, or other healthcare-specific requirements, may be subject to separate rules, exceptions, or exemptions.
At or before the time we collect personal information, California law may provide you with the right to understand:
The categories of personal information we collect;
The purposes for which we collect and use that information;
The categories of sources from which information is collected;
The categories of third parties to whom information may be disclosed;
Whether personal information is sold or shared as those terms are defined under California law;
How long personal information is retained or the criteria used to determine retention periods; and
The privacy rights that may be available to you.
This Notice provides information concerning those practices.
The personal information we collect depends upon how you interact with Sensory Smiles Children’s Dentistry.
We may collect identifiers such as:
Name;
Parent or legal guardian name;
Patient name;
Mailing address;
Email address;
Telephone or mobile number;
Date of birth, where appropriate;
Online identifiers;
IP address; and
Other similar identifiers.
When you visit our website, we or service providers operating on our behalf may automatically collect information such as:
Browser type;
Device type;
Operating system;
IP address;
Referring website;
Pages viewed;
Time and date of website visits;
Time spent on our website;
Links or buttons clicked;
Website navigation activity;
Search terms;
Cookie identifiers;
Advertising identifiers, where applicable; and
General website performance and diagnostic information.
If you request an appointment or communicate with Sensory Smiles Children’s Dentistry, we may collect:
Appointment requests;
Requested or preferred appointment dates and times;
Patient information;
Parent or guardian information;
Telephone numbers;
Email addresses;
Communications with our office;
Contact-form submissions;
Questions about dental services;
Customer service inquiries; and
Communication preferences.
We may collect information relating to services you inquire about, appointments you request, services received from our practice, payment transactions, or other interactions with Sensory Smiles Children’s Dentistry.
Where necessary, we may collect information relating to:
Dental insurance;
Insurance carriers;
Benefit information;
Billing;
Payment status;
Financial responsibility; and
Payment transactions.
Payment card information may be processed directly by third-party payment processors rather than stored by Sensory Smiles Children’s Dentistry.
Telephone calls or other communications with our office may be monitored or recorded for purposes such as quality assurance, training, scheduling, documentation, security, or customer service where permitted by applicable law.
Because Sensory Smiles Children’s Dentistry provides pediatric dental care, certain interactions may involve sensitive information.
Depending upon the circumstances, this may include:
Date of birth;
Health-related information;
Dental history;
Medical history;
Insurance information;
Information concerning medications or allergies;
Information relating to a child’s treatment needs; and
Other information voluntarily provided by a parent, guardian, patient, or authorized representative.
We seek to use sensitive personal information only for legitimate purposes associated with providing or administering services and as otherwise permitted by applicable law.
Information that constitutes Protected Health Information may be governed by HIPAA, our Notice of Privacy Practices, and other applicable healthcare privacy requirements.
Sensory Smiles Children’s Dentistry is a pediatric dental practice. Parents and legal guardians may therefore provide personal information concerning their children when requesting appointments or communicating with our office.
Our public-facing website is primarily intended for parents, guardians, caregivers, and adults seeking pediatric dental information and services.
Children should not independently submit personal information through our public website without appropriate parent or guardian involvement.
Information concerning a pediatric patient that becomes part of the patient’s dental or medical record may be subject to HIPAA and other healthcare privacy laws rather than, or in addition to, the consumer privacy provisions described in this Notice.
We may collect personal information directly from you when you:
Request an appointment;
Complete an online form;
Contact our office;
Call our practice;
Communicate by email;
Communicate by text message;
Visit our office;
Provide patient information;
Provide insurance information;
Make a payment;
Subscribe or consent to communications; or
Otherwise interact with Sensory Smiles Children’s Dentistry.
We may also collect certain information automatically through technologies such as:
Cookies;
Website analytics technologies;
Advertising technologies;
Pixels;
Tags;
Web beacons;
Website security technologies; and
Similar technologies.
We may receive information from third-party vendors that help us operate our website, communicate with patients, schedule appointments, process payments, verify benefits, administer our practice, or provide other services.
We may use personal information to:
Schedule appointments;
Confirm appointments;
Send appointment reminders;
Respond to inquiries;
Communicate with parents and guardians;
Provide pediatric dental services;
Administer patient care;
Verify insurance information;
Process payments;
Maintain appropriate patient and business records;
Provide requested information;
Improve our website;
Analyze website performance;
Understand how visitors use our website;
Improve customer service;
Personalize website experiences where appropriate;
Maintain website and information security;
Detect, investigate, and prevent fraud or misuse;
Troubleshoot technical issues;
Measure marketing and advertising performance;
Market our services where permitted by law;
Protect our legal rights;
Comply with legal and regulatory obligations; and
Support legitimate internal business operations.
Our website may use cookies, pixels, web beacons, tags, scripts, and similar technologies to operate the website, analyze traffic, understand visitor behavior, improve website performance, and measure marketing effectiveness.
These technologies may be provided by third parties, including services associated with:
Website analytics;
Search engine advertising;
Social media advertising;
Conversion measurement;
Website hosting;
Website security; and
Other digital services.
Depending upon how our website is configured, these technologies may collect information about your interaction with our website over time.
Because healthcare-related browsing information can be sensitive, we seek to configure our website technologies in a manner consistent with applicable privacy requirements.
Depending upon the services involved, we may disclose personal information to categories of third parties such as:
Website hosting providers;
Practice management software providers;
Appointment scheduling providers;
Patient communication platforms;
Text messaging providers;
Email service providers;
Payment processors;
Dental insurance companies;
Benefit administrators;
Analytics providers;
Advertising and marketing service providers;
Cloud storage providers;
Information technology providers;
Cybersecurity providers;
Professional advisers;
Attorneys and accountants;
Vendors providing services on our behalf; and
Government, regulatory, judicial, or law enforcement authorities where disclosure is legally required or permitted.
Where a third-party service provider handles PHI on our behalf and applicable law requires it, appropriate healthcare privacy agreements and safeguards apply.
Sensory Smiles Children’s Dentistry does not sell patient medical or dental records.
We do not sell Protected Health Information in violation of HIPAA or applicable healthcare privacy laws.
We also do not sell personal information for monetary compensation in the ordinary meaning of the word “sell.”
California law, however, defines “sale” and “sharing” more broadly than their ordinary meanings.
Certain online advertising or analytics technologies may potentially constitute “sharing” under California law when information is disclosed to third parties for cross-context behavioral advertising.
Where California law provides an applicable right to opt out of such sale or sharing, California residents may exercise that right.
Some information collected or maintained by Sensory Smiles Children’s Dentistry may constitute Protected Health Information under HIPAA or information otherwise regulated by healthcare-specific privacy laws.
Such information may be subject to our Notice of Privacy Practices rather than certain provisions of the CCPA or CPRA.
Nothing in this California Consumer Privacy Notice is intended to replace, restrict, or modify the rights provided to patients under HIPAA or other applicable healthcare privacy laws.
We retain personal information only for as long as reasonably necessary for the purposes for which the information was collected or as otherwise permitted or required by law.
Reasons for retaining information may include:
Providing dental services;
Scheduling and administering appointments;
Maintaining patient records;
Maintaining business records;
Processing billing and insurance matters;
Meeting healthcare record-retention requirements;
Satisfying legal and regulatory obligations;
Resolving disputes;
Enforcing agreements;
Preventing fraud;
Maintaining security; and
Protecting our legal rights.
Retention periods vary according to the nature of the information, why it was collected, and applicable legal requirements.
Depending upon the information involved, applicable exemptions, and whether the relevant California privacy law applies, California residents may have the following rights.
You may have the right to request information concerning the personal information we have collected about you, including applicable categories of personal information, sources, purposes, and disclosures.
You may have the right to request access to or obtain a copy of certain personal information maintained about you.
You may have the right to request correction of inaccurate personal information maintained about you.
You may have the right to request deletion of certain personal information we have collected, subject to legal exceptions and record-retention requirements.
For example, we may be required or permitted to retain information necessary to provide services, maintain legally required healthcare records, complete transactions, prevent fraud, comply with legal obligations, or establish or defend legal claims.
Where applicable, you may have the right to direct us not to sell or share your personal information for cross-context behavioral advertising as those terms are defined under California law.
Where applicable, California residents may have the right to limit certain uses or disclosures of sensitive personal information.
Sensory Smiles Children’s Dentistry generally seeks to use sensitive personal information for purposes reasonably necessary to provide, administer, secure, and support our services and as otherwise permitted by applicable law.
We will not unlawfully discriminate against you because you exercise an applicable California privacy right.
To submit a California privacy request, please contact:
Sensory Smiles Children’s Dentistry
Phone: (909) 755-5111
You may also contact us through an appropriate privacy or contact method made available on our website.
Please clearly indicate that your communication concerns a California privacy request.
We will evaluate your request according to the law applicable to the information involved.
Before fulfilling certain privacy requests, we may need to verify your identity.
Depending upon the nature of the request, we may request information such as:
Your name;
Email address;
Telephone number;
Mailing address;
Relationship to the patient; or
Other information reasonably necessary to verify your identity or authority.
We seek to request only information reasonably necessary to complete appropriate verification.
Because Sensory Smiles Children’s Dentistry treats children, a privacy request may concern information relating to a minor.
We may require verification that the person submitting a request has legal authority to act on behalf of the child before providing information, deleting information, correcting information, or otherwise processing the request.
Additional requirements may apply when information constitutes PHI or forms part of a patient’s dental record.
California residents may, where permitted by applicable law, designate an authorized agent to submit certain privacy requests on their behalf.
We may require reasonable documentation demonstrating the agent’s authority and may require verification of the consumer’s identity as permitted by law.
Parents, legal guardians, and other legally authorized representatives may be subject to separate verification requirements when requesting information concerning a minor or patient.
Certain browsers or browser extensions allow users to send privacy preference signals, including Global Privacy Control (“GPC”) signals.
Where applicable California law requires us to recognize a valid opt-out preference signal, we will endeavor to process the signal in accordance with applicable requirements.
We use reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, disclosure, alteration, destruction, or misuse.
These safeguards may include appropriate access controls, secure website technologies, authentication measures, system monitoring, employee confidentiality practices, vendor management, and other security procedures.
No internet transmission, website, computer system, or storage system can be guaranteed to be completely secure.
Our website may link to or integrate services operated by third parties.
Third-party websites and services maintain their own privacy practices and policies. Sensory Smiles Children’s Dentistry does not control the independent privacy practices of third parties.
We encourage you to review the applicable privacy policies before providing information directly to a third-party service.
We may update this California Consumer Privacy Notice periodically to reflect changes in our practices, technology, legal requirements, or services.
When changes are made, we may revise the “Last Updated” date displayed at the beginning of this Notice.
Material changes will be communicated through additional methods when required by applicable law.
If you have questions regarding this California Consumer Privacy Notice, our privacy practices, or your privacy rights, please contact:
Sensory Smiles Children’s Dentistry
9774 19th Street
Rancho Cucamonga, CA 91737
Phone: (909) 755-5111
For questions involving dental records, Protected Health Information, HIPAA rights, or our Notice of Privacy Practices, please contact our office directly.
This California Consumer Privacy Notice supplements the Sensory Smiles Children’s Dentistry Privacy Policy.
Patient information that constitutes Protected Health Information may also be governed by our HIPAA Notice of Privacy Practices and other federal and California healthcare privacy laws.
If the requirements applicable to PHI differ from the general consumer privacy provisions described in this Notice, the applicable healthcare privacy requirements will control.
Important Notice: This California Consumer Privacy Notice is intended to explain our consumer privacy practices and should not be interpreted as expanding the application of the CCPA or CPRA to information, entities, or activities that are exempt or otherwise outside the scope of those laws.
